More and more companies have begun capitalizing on the opportunity for growth and profit through a focus on environmental sustainability. Major corporate leaders like Wal-Mart, IBM, GE and Intel have embraced Environmental Strategies as a way of achieving their corporate and shareholder goals. Companies have found that a focus on climate change has a long lasting effect increasing productivity, reducing cost and opening new market opportunities. Surveys from around the world show that consumers trust a company more if they are implementing environmental strategies and are willing to pay a premium for their products.